advanced analytics


Advanced analytics enables you to discover patterns and trends in structured and unstructured data, and use this insight to predict the outcomes of future events and interactions. With advanced analytics, your organization can adjust its plans and strategies to become more competitive, minimize potential risk and make the best decisions in real time. Advanced analytics team at SGB helps every type of organization perform deeper analysis and improve decision-making:

  • Businesses attract customers, strengthen their loyalty, identify and prevent fraud and reduce risk.
  • Public sector organizations evaluate program effectiveness and proactively respond to public safety issues.
  • Educational institutions improve classroom performance, increase retention rates and support institutional advancement.
  • Industrial operations predict equipment failure, avoid costly downtime and reduce maintenance and warranty costs.


At SGB we have a clear focus on Data Science use cases, talent & technologies surrounding the Customer.Customers are more empowered and connected than ever, with unprecedented access to information anytime and anywhere. Their expectations are high, and their buying choices are based on positive interactions with your brand.Customer analytics can tell you who your customers are, what they are doing, what they want, and how and when to reach them, so that you can create personalized experiences that win more business and drive loyalty.

Customer analytics solutions from SGB and its partners can help your organization:

  • Target customers with highly relevant offers across all channels, including digital, mobile and social.
  • Understand your customers in the context of their individual relationships with your brand.
  • Engage with customers through the right channel, with the right message, at the right time.
  • Optimize Sales force productivity by enabling them to target high propensity Customers.
  • Help Marketing allocate budget across various channels & Customer segments to capture best possible ROI.
  • Predict which customers are at risk of churning and why, and take actions to retain them.
  • Measure customer sentiment and spot emerging trends in social media and survey data.
  • Maximize customer lifetime value through personalized up-sell and cross-sell offers.